India Shifts to ‘Fiber’ for Entertainment

  • High speed internet, OTT apps, network reliability makes it attractive
  • Millions of customers migrate from DTH services

In an unprecedented shift, millions of Indians are turning their backs on traditional Direct-To-Home (DTH) services, opting instead for Fiber connections as their primary source of entertainment. Recent data from the Telecom Regulatory Authority of India (TRAI) highlights a dramatic downturn in DTH subscriptions, with over 13.20 lakh customers severing ties with their DTH providers in the last quarter alone.

The move towards Fiber connections signifies a profound change in the entertainment consumption habits of the Indian population. Unlike the DTH services, which have been criticized for their susceptibility to service disruptions caused by weather conditions and technical faults, Fiber connections offer a robust and reliable alternative. These connections not only guarantee uninterrupted service but also provide superior performance, making them an attractive option for consumers.

The rise of Over-The-Top (OTT) apps and platforms such as Jio Cinema and JioTV, have played a pivotal role in this transition. These platforms, accessible via Fiber connections, offer a rich array of content including live sports, the latest movies, and popular TV shows, catering to the varied tastes of Indian viewers. This seamless integration of internet and entertainment services through Fiber connections has particularly resonated with the country’s youth, who are at the forefront of adopting these modern entertainment solutions.

Statistics reveal that over 2.23 crore users have already made the switch to Fiber connections, underscoring the growing preference for internet-based entertainment platforms over traditional DTH services. This shift not only marks a significant transformation in how entertainment is consumed in India but also signals the decline of DTH services, once a staple in Indian households.

As the country continues to navigate through this entertainment evolution, the preference for Fiber connections over DTH services is a testament to the changing dynamics of the Indian entertainment landscape, heralding a new era where Fiber is king.

Jio Platforms Teams with NVIDIA to Bring State-of-the-Art AI Cloud Infrastructure to India

Jio Platforms Limited today announced plans to build a state-of-the-art cloud-based AI compute infrastructure to accelerate India’s position as a growing force in artificial intelligence, in collaboration with NVIDIA.

The new AI cloud infrastructure will enable researchers, developers, startups, scientists, AI practitioners and others across India to access accelerated computing and high-speed, secure cloud networking to run workloads safely and with extreme energy efficiency.

The new infrastructure will greatly speed up a wide range of India’s key initiatives and AI projects, including AI chatbots, drug discovery, climate research and more.

As part of the collaboration, NVIDIA will provide Jio with end-to-end AI supercomputer technologies including CPU, GPU, networking, and AI operating systems and frameworks for building the most advanced AI models. Jio will manage and maintain the AI cloud infrastructure and oversee customer engagement and access.

Mukesh Ambani, Chairman & Managing Director, Reliance Industries Limited, said on the partnership, “As India advances from a country of data proliferation to creating technology infrastructure for widespread and accelerated growth, computing and technology super centres like the one we envisage with NVIDIA will provide the catalytic growth just like Jio did to our nation’s digital march. I am delighted with the partnership with NVIDIA and looking forward to a purposeful journey together.”

Akash Ambani, Chairman of Reliance Jio Infocomm Limited, said, “At Jio, we are committed to fuelling India’s technological renaissance by democratizing access to cutting-edge technologies. Our collaboration with NVIDIA is a significant step in this direction. Together, we will develop an advanced AI cloud infrastructure that is secure, sustainable, and are deeply relevant to India’s unique opportunities. This state-of-the-art platform will be a catalyst in accelerating AI-driven innovations across sectors, from healthcare and education to enterprise solutions. Our vision is to make AI accessible to researchers, start-ups, and enterprises across the nation, thereby accelerating India’s journey towards becoming an AI powerhouse.”

“We are delighted to partner with Reliance to build state-of-the-art AI supercomputers in India,” said Jensen Huang, founder and CEO of NVIDIA. “India has scale, data and talent. With the most advanced AI computing infrastructure, Reliance can build its own large language models that power generative AI applications made in India, for the people of India.”

Stay Dry Indoors and Stay Entertained with Jio Fiber’s Rs. 398 Plan

Hyderabad, July 2023- As the monsoon season brings its share of challenges, Jio Fiber has come forward with an unparalleled offering to ensure uninterrupted entertainment and connectivity for its valued customers. The new Jio Fiber TV plan promises to deliver the most reliable and uninterrupted Cable TV and Internet service during this rainy season, making it the ideal choice for residents in Telangana.

Renowned as the best broadband provider across Telangana, Jio Fiber has once again raised the bar by launching its most affordable entertainment Jio TV plan starting at just Rs. 398 per month. This incredible plan boasts a myriad of benefits that will revolutionize the way customers experience entertainment and connectivity at home.

Key highlights of the Jio Fiber TV plan include:

  • 750+ live TV channels covering a diverse range of genres to cater to every member of the family.
  • Access to 14 of the most popular premium OTT platforms, including Netflix, Amazon Prime, Disney Hot Star, SunNxt, SonyLiv, Zee5, and more, at absolutely no extra cost. Customers can now binge-watch their favourite shows and movies without any constraints.
  • Complementary Internet plan with unlimited data, ensuring seamless streaming and browsing experiences.
  • A free landline with unlimited calls, allowing customers to stay connected with their loved ones without worrying about call charges.

To sweeten the deal even further, Jio Fiber is introducing an exclusive Monsoon Offer. Customers availing the Monsoon Offer will receive a Free 4K Set-Top Box, along with a Free Giga Router worth Rs. 10,000, making their home entertainment setup even more advanced and enjoyable. Additionally, there will be Zero Installation charges and Zero deposit to remove any barriers for customers to embrace the Jio Fiber experience. The Monsoon Offer comes with a simple requirement – customers need to opt for an advance recharge for a period of 6 months, unlocking the full potential of this incredible offer.

With Jio Fiber’s commitment to providing top-notch services and unmatched value, customers can now brave the rainy season outside while enjoying non-stop entertainment inside their homes.

So why wait? Embrace the future of entertainment and connectivity with Jio Fiber’s new TV plan. To know more and subscribe, visit your nearest Jio Store or log on to http://www.jio.com/fiber.

5G Connected Ambulance : Jio’s ‘True 5G’ to revolutionise remote healthcare!

• A robotic arm that will perform ultrasound
• The robot will deliver medicine and food to the patient’s bed

Reliance Jio has introduced a 5G connected ambulance at the Indian Mobile Congress. This is such an ambulance which will digitally deliver all the important information of the patient to the hospital in real time and that too before the patient reaches the hospital. In the event of a medical emergency, the doctor present at the hospital can make all necessary medical arrangements before the patient arrives. You can guess how much the medical industry will change in the future by looking at this ambulance.

The Jio Pavilion will also feature a robotic arm that specializes in X-rays and ultrasounds. In fact, a radiologist or sonographer sitting hundreds of miles away can easily run it through Jio True 5G. This robotic arm will directly connect city-based radiologists with rural patients. For basic medical needs like X-ray and ultrasound, villagers will no longer have to go around the city and the report will also be available at home.

Reliance is launching 5G service on Diwali. Relying on the high speed and low-latency of its True 5G network, Reliance Jio is also working on many technical solutions that will come in handy in everyday life. One of them is Jio 5G Healthcare Automation. Many frontline workers lost their lives in isolation wards of hospitals during the Kovid epidemic. Reliance Jio is working on the technology of 5G controlled robots which will be able to deliver medicines and food to isolation wards as well as other patients.

Due to the use of cloud based 5G controlled robots the margin of error will be zero. With a robot fleet management system, their maintenance and sanitization will also be easier than humans and most importantly, the lives of thousands of frontline workers and patients can be saved.

Indian telcos to spend $19.5 bn on 5G infra by 2025: GSMA

Radio transmission mast by Derek Ferris is licensed under CC-BY-SA 2.0

The telecom carriers in India are expected to invest around $19.5 billion in the development of advanced infrastructure for 5G by 2025, according to a GSMA report.

The report showed that 5G could benefit the Indian economy by $455 billion between 2023 and 2040, or more than 0.6 per cent of the GDP forecast for 2040, reflecting the large number of 5G use cases that could be implemented in the main sectors of India’s economy.

“5G benefits are expected to be realised in new applications in the manufacturing sector (representing 20 per cent of the total benefit) as well as the retail, ICT and agricultural sectors,” the findings showed.

However, while the Indian government has assigned two carriers of 250 MHz each in the E-band to address the current need to support 5G rollouts, this may not be enough in the 5G era given the requirement for high-capacity backhaul to support use cases and increased data traffic.

“Clear policy guidelines on the allocation of backhaul spectrum arenecessary,” the report said.

5G will be a key enabler of enterprise digital transformation processes across manufacturing, energy and utilities, banking, transportation, healthcare, sports and retail in the country.

“The consumer and enterprise segments both present significant opportunities for 5G services in India. However, further reforms are required to support the development of advanced telecom infrastructure is a fundamental driver for a digital society,” said the report titled ‘India: on the road to a digital nation’.

There still exists a substantial digital divide in India, with lack of literacy and skills remaining the greatest barrier preventing large swathes of the population from participating in the digital economy and the social and economic benefits it can bring to their lives.

“Given the importance of 5G to India’s digital future, it has become critical for the government and the mobile industry to collectively evolve and ensure the sustainable growth of the mobile industry,” the GSMA report mentioned.

While Reliance Jio rolls out standalone 5G services in select cities in the country by Diwali, which falls on October 24, Bharti Airtel is set to kick off 5G roll out within a month.

Union IT Minister Ashwini Vaishnaw has also said that 5G services are expected to be rolled out from October. (IANS Report)

Getting 5G Ready…

TRAI picks Delhi airport, Bengaluru metro and Kandla port for 5G pilots

The telecom regulator (TRAI) has identified Delhi airport, ‘smart’ city Bhopal, the Bengaluru metro, and Deendayal port (Kandla) in Gujarat for conducting pilot projects using street furniture and aerial cable for the deployment of small cells, Business Standard reported.

These pilot projects are crucial to understand the regulatory and policy interventions which will be required, especially with the launch of 5G services, when more small cells will become the backbone to support a larger traffic volume per unit area.

While macro towers will be deployed as they were for 4G, huge proliferation of small cells, which have a coverage area as low as 10 metres to a few kilometres, is expected to ensure high data speeds and low latency, especially with the use of high band spectrum. The Cellular Operators Association of India has been pushing to include small cells in the Telecom Regulatory Authority of India’s (Trai’s) framework for right of way.

For Full report of Business Standard, click here