- High speed internet, OTT apps, network reliability makes it attractive
- Millions of customers migrate from DTH services

In an unprecedented shift, millions of Indians are turning their backs on traditional Direct-To-Home (DTH) services, opting instead for Fiber connections as their primary source of entertainment. Recent data from the Telecom Regulatory Authority of India (TRAI) highlights a dramatic downturn in DTH subscriptions, with over 13.20 lakh customers severing ties with their DTH providers in the last quarter alone.
The move towards Fiber connections signifies a profound change in the entertainment consumption habits of the Indian population. Unlike the DTH services, which have been criticized for their susceptibility to service disruptions caused by weather conditions and technical faults, Fiber connections offer a robust and reliable alternative. These connections not only guarantee uninterrupted service but also provide superior performance, making them an attractive option for consumers.
The rise of Over-The-Top (OTT) apps and platforms such as Jio Cinema and JioTV, have played a pivotal role in this transition. These platforms, accessible via Fiber connections, offer a rich array of content including live sports, the latest movies, and popular TV shows, catering to the varied tastes of Indian viewers. This seamless integration of internet and entertainment services through Fiber connections has particularly resonated with the country’s youth, who are at the forefront of adopting these modern entertainment solutions.
Statistics reveal that over 2.23 crore users have already made the switch to Fiber connections, underscoring the growing preference for internet-based entertainment platforms over traditional DTH services. This shift not only marks a significant transformation in how entertainment is consumed in India but also signals the decline of DTH services, once a staple in Indian households.
As the country continues to navigate through this entertainment evolution, the preference for Fiber connections over DTH services is a testament to the changing dynamics of the Indian entertainment landscape, heralding a new era where Fiber is king.





