Lifestyle

India Shifts to ‘Fiber’ for Entertainment

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  • High speed internet, OTT apps, network reliability makes it attractive
  • Millions of customers migrate from DTH services

In an unprecedented shift, millions of Indians are turning their backs on traditional Direct-To-Home (DTH) services, opting instead for Fiber connections as their primary source of entertainment. Recent data from the Telecom Regulatory Authority of India (TRAI) highlights a dramatic downturn in DTH subscriptions, with over 13.20 lakh customers severing ties with their DTH providers in the last quarter alone.

The move towards Fiber connections signifies a profound change in the entertainment consumption habits of the Indian population. Unlike the DTH services, which have been criticized for their susceptibility to service disruptions caused by weather conditions and technical faults, Fiber connections offer a robust and reliable alternative. These connections not only guarantee uninterrupted service but also provide superior performance, making them an attractive option for consumers.

The rise of Over-The-Top (OTT) apps and platforms such as Jio Cinema and JioTV, have played a pivotal role in this transition. These platforms, accessible via Fiber connections, offer a rich array of content including live sports, the latest movies, and popular TV shows, catering to the varied tastes of Indian viewers. This seamless integration of internet and entertainment services through Fiber connections has particularly resonated with the country’s youth, who are at the forefront of adopting these modern entertainment solutions.

Statistics reveal that over 2.23 crore users have already made the switch to Fiber connections, underscoring the growing preference for internet-based entertainment platforms over traditional DTH services. This shift not only marks a significant transformation in how entertainment is consumed in India but also signals the decline of DTH services, once a staple in Indian households.

As the country continues to navigate through this entertainment evolution, the preference for Fiber connections over DTH services is a testament to the changing dynamics of the Indian entertainment landscape, heralding a new era where Fiber is king.

Jio Glass: The show stopper at RIL AGM

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Jio Glass is a new Mixed Reality solution showcased by Reliance Industries Limited (RIL) during its 43rd Annual General Meeting (AGM). It is currently one of the most innovative launches by the telecom giant. They demonstrated how this will help schools and business with classes and meetings respectively.

With the help of the Jio Glass, the users will be able to create a 3D virtual room where others can join and conduct a class or a meeting. Using these 3D virtual rooms, the users will be able to use holographic images of self, showcase graphs and other presentations.

In order to offer a quick demonstration, Kiran Thomas, President RIL came on stage and said, “Hello Jio, please call Aakash and Isha,” while wearing his pair of Jio Glass. This led to Jio Glass connecting to a call with Aakash and Isha Ambani. While Akash took advantage of his 3D avatar, Isha joined the call using a 2D interface. Both of them were visible to Thomas in a virtual room.

Kiran Thomas, during the AGM, said, “Jio Glass is at the cutting edge of technology that provides best-in-class Mixed Reality services to give users a truly meaningful immersive experience.”

Jio Glass weighs in at around 75 grams and it will need to stay connected to a smartphone using a wire. Jio claims that it will bring support for 25 apps that will enable augmented reality video meetings, games and more. It also sports a high-resolution display for the user to have a crystal clear experience in the meetings.